“Mercado Extra arises from a continuous observation of our consumer's purchasing behavior in search of improvements that can facilitate their daily lives. For the supermarket format, we identified opportunities for classes B, C and D based on the  mix  of more suitable products and services. Therefore, Mercado Extra completely changes the internal design of the store, facilitating the consumption, mainly of perishables. It is a model totally focused on the needs of our customers, who look for practicality at all times and now Pernambuco, Ceará, Paraíba and Piauí can find these qualities reinforced in our new units”, explains Rodrigo Machado, Operations Director at Mercado Extra .

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SOURCE:  https://www.gpabr.com/pt/noticias-releases/expansao/mercado-extra-expande-e-inaugura-10-lojas-no-nordeste/